Founder and Managing Director at Blackbook Agency Speaks to Fast Forward About Strategic Planning, Mentorship, and Legacy
With a career that began in Athens in 2007, Eleftheria Voskaridou, Founder and Managing Director of Blackbook Agency, has accumulated a wealth of experience in branding, placemaking, international PR, and digital marketing. Under her leadership, the agency has become a trusted partner for high-end clients in the real estate and land development sectors.
In her interview with FastForward, Eleftheria shares insights on her motivation to enter the marketing field, emphasizing the importance of strategic planning in driving success. She discusses the essential qualities of leadership in a high-paced environment and how Blackbook stays ahead of industry trends by integrating cutting-edge technologies. Eleftheria also elaborates on the agency’s holistic approach to marketing and the significance of mentorship in career development, offering a comprehensive look into her professional philosophy and vision for the future.
What motivated you to enter the field of marketing and strategic planning?
I’ve been passionate about marketing and strategic planning since I began my career in Athens in 2007. Over the years, my dedication to this field has only deepened. A significant milestone in my journey was working on the Limassol Marina and Limassol Del Mar projects after returning to Cyprus. These projects allowed me to operate on an international level, collaborating with top professionals and mentors who inspired in me the importance of having a well-defined strategy. Through these experiences, I learned that without a solid strategy, there can be no meaningful progress.
“Without a solid strategy, there can be no meaningful progress”
For me and for Blackbook Agency, strategy is not just a component of the process; it’s the foundation. It is essential before we even start thinking about any project. Strategy is ingrained in my personality, reflecting in how I set up my company and how I assist other businesses in either starting or moving forward.
This approach has been crucial in our work supporting companies to identify their goals, develop and implement plans, and achieve their objectives. My role involves understanding the unique challenges each company faces and crafting tailored strategies that drive success. Whether it’s launching a new brand or revitalising an existing one, my commitment to strategic planning ensures that we are always moving in the right direction.
What are the most important qualities you believe a leader should possess, especially in a high-paced environment like marketing?
In the fast-paced world of marketing, a good leader focuses on their team, helping them perform at their best, while making sure everyone is in the right role. This approach reflects our company values – such as quality, responsibility and accountability, which are essential for providing excellent service.
Putting the team first creates a supportive atmosphere where everyone feels valued and motivated. Loyalty to clients and teammates builds trust and lasting relationships, showing dedication and honesty. This loyalty is key to maintaining a strong reputation and achieving long-term success.
Adaptability is crucial in marketing, where things change so quickly. A good leader adjusts strategies swiftly to meet new challenges. Visionary thinking is also important; setting clear goals gives the team direction and purpose.
Effective communication is vital for keeping everyone informed and making decisions efficiently. Lastly, resilience helps leaders stay positive and focused during tough times, motivating their team to do the same. These qualities help leaders drive success and create a positive, energetic work environment in the fast-paced marketing industry.
How does Blackbook ensure it stays ahead of industry trends and delivers innovative solutions to its clients?
At Blackbook, we ensure we stay ahead of industry trends and deliver innovative solutions to our clients by continuously expanding our in-house services and integrating the latest technologies. Our proactive approach allows us to set trends rather than merely meeting them, keeping us at the forefront of the industry.
We have incorporated advanced CGI services, video production and VR technology into our offerings, especially in the real estate sector, which is the niche in which we specialise. These tools enable us to create highly engaging and immersive experiences, transforming how properties are marketed and perceived. Clients can visualise spaces in a more interactive and realistic manner, enhancing their decision-making process.
“Our proactive approach allows us to set trends rather than merely meeting them, keeping us at the forefront of the industry”
In addition to these services, we have significantly bolstered our digital marketing capabilities. Our team stays updated with the latest digital marketing strategies and tools, ensuring we provide our clients with comprehensive, data-driven campaigns.
By integrating these diverse services under one roof, we not only streamline the process for our clients, but also ensure a cohesive and strategic approach to their marketing needs. Our commitment to innovation and excellence ensures that we deliver exceptional service and results, helping our clients stay ahead in their respective markets.
Through constant learning and adaptation, we remain agile and responsive to industry changes, ensuring our clients always benefit from the most effective and advanced marketing solutions available.
Can you elaborate on Blackbook’s holistic approach to marketing and how it benefits your clients?
At Blackbook, our holistic approach to marketing ensures we deliver integrated solutions that resonate deeply with our clients’ objectives and target audience. Specialising in strategic planning, branding, PR and digital marketing, we leverage our direct access to an international network to craft sophisticated campaigns.
Our process begins with strategic planning, where we meticulously research market trends and client goals. This foundation allows us to tailor comprehensive strategies that not only address immediate needs but also lay a robust framework for long-term success. By focusing on both short-term wins and sustainable growth, we ensure our clients achieve impactful results.
In branding, we collaborate closely with clients to define and refine their brand identities. This includes developing compelling narratives and visual identities that differentiate them in the marketplace. Through PR, we strategically position our clients in relevant media outlets and communities, enhancing their visibility and reputation.
Ultimately, our holistic approach empowers us to not just meet but exceed our clients’ expectations, driving their business objectives forward with innovation, strategic insight and a commitment to excellence in every campaign we execute.
How do you envision your legacy at the Agency and in the marketing industry?
I want to make a positive impact – both at Blackbook and in marketing in general. My focus is on the present, where I aim to contribute in a meaningful way every day. I want to build a culture of innovation, honesty and excellence in our agency. By emphasising teamwork and mentorship, I hope to inspire the next generation of marketers to achieve their best.
I want our major events to be memorable, setting new standards that people remember long after they’re over. More than just business success, I want to be known for creating experiences and campaigns that truly benefit our clients and their audiences.
In the broader marketing industry, I want to promote creativity and smart planning. I hope to leave behind a legacy of trust and professionalism, where clients and colleagues believe in our expertise and dedication to their success. Ultimately, I want to be remembered not only for what I accomplish but also for the values that guide my work every day.
How important is mentorship in career development, and how can one find a good mentor?
Having been fortunate to learn from industry experts myself, I deeply appreciate how mentors can accelerate learning and boost confidence.
Now, I aspire to be a mentor for my team, sharing my experiences and offering advice to help them grow professionally. A good mentor encourages their mentees to set goals and provides practical insights to navigate challenges effectively.
“Successful mentorship relies on mutual respect, clear communication, and a commitment to learning and growth”
Finding a good mentor involves connecting with someone whose values and expertise align with your career goals. You can begin this process by networking within your industry or seeking recommendations from colleagues. Successful mentorship relies on mutual respect, clear communication and a commitment to learning and growth.
Investing in mentorship allows individuals to develop skills, broaden their perspectives and achieve greater satisfaction in their careers.
